‘Of the brand…..’

Not much bought today but I did find a super cute Cath Kidston London bus cardigan.

Cath Kidston cardigan

It’s easy to snap up items just because of the label, but often things don’t sell for much unless they’re very ‘Of the brand’ – like this Cath Kidston cardigan. A Cath Kidston garment without a cutesy floral print or retro pattern won’t interest many buyers.

Likewise, when people search for Moschino they usually want something brash and bold. A plain pencil skirt won’t sell for much despite its high original price tag.

On the other hand, a buyer looking for Margaret Howell or Jil Sander will be after understated elegance, or something more utilitarian. This theory applies to lots of high end brands. Bear this in mind before purchasing and you’ll minimise losses.

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